ABOUT US
ABOUT US
About Mach
Mach provides the most advanced and commercially proven autonomy solutions in the industry. We have a mission to empower leading Original Equipment Manufacturers (OEM’s) by providing world-class, dynamic solutions in perception, navigation, route planning, monitoring, and connectivity.
The strategic process Mach takes with our customers integrates complex technology in a simple process. Our unique expertise allows us to quickly assess the pain points our customers face, create straightforward solutions, and supply the technology required for them to commercialize their highly differentiated products.
Our Team
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Colin Hurd
CEO
Colin has devoted his career to leading innovative companies in the ag industry. In 2016, Colin founded his second company, Smart Ag, which developed the first retrofit driverless system to automate tractors. After funding and growing the company, he led Smart Ag successfully through an exit to Raven Industries (NYSE:RAVN) in 2019. Raven was then acquired by CNH Industrial in 2021 (NYSE:CNHI). Colin stayed with Raven and managed business development until 2022.
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Rhett Schildroth
CTO
Rhett has worked in the field of agriculture technology for over 20 years. His work includes early pioneering efforts at John Deere, including being part of the team that brought out the first auto guidance systems and Greenstar Displays. He has led product management and engineering teams at companies such as Topcon, Kinze Mfg, and 360 Yield Center. In 2017, Rhett founded Redshield Consulting, which focuses on applying machine vision and machine learning to the field of agriculture.
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Jim Hollinger
DIRECTOR OF SOFTWARE ENGINEERING
Jim has worked within the academic, commercial, and defense robotic sectors for over 30 years. He has led software engineering teams in the development of self-driving, off-road security vehicles, unmanned maritime survey launches, and autonomous agriculture equipment. In 2011 he co-founded LSA Autonomy to leverage the falling cost of commercial sensing technology with the goal of accelerating the commercialization of off-road autonomous vehicles. His specialities include off-road navigation in austere GPS environments, collision avoidance, and sensor fusion.
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Michal Grinnell
DIRECTOR OF BUSINESS DEVELOPMENT
Mike has worked on autonomous ground and surface equipment for over 25 years, supporting both DoD and commercial customers. Over the years, he has served many roles in Logistics, Technical Documentation and Training Support, Field Deployment (CONUS and OCONUS), Product Management, and Business Development and Operations. In 2011, he co-founded LSA Autonomy, a company focused on providing products and solutions for various autonomy applications. In addition to DoD customers, LSA Autonomy provided autonomous solutions to several agricultural OEMs.
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Tom Schuster
DIRECTOR OF HARDWARE ENGINEERING
Tom brings immense value to our team with his wealth of experience and diverse skills. Tom is a hands-on design engineer who has worked across a wide range of areas, from transistor-level custom ASIC to system-level design. With extensive knowledge in various areas such as ECAD tools, digital/RF/analog design, qualification testing and vendor management, Tom brings a comprehensive perspective to our hardware engineering department.
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Liz Crooks
DIRECTOR OF FINANCE
Liz brings nearly 20 years of finance experience to Mach. Her career has included roles in businesses supporting healthcare, technology, and agricultural industries. Liz joined LSA Autonomy in 2016 and helped refine many of the firms financial policies and procedures, including the implementation of the company’s next generation accounting system.
Liz has also leveraged her experience to improve her community, having served on the school board audit committee in her area.
